Press Release
CWT Reveals Trends and Priorities for 2012:Travel Managers Continue To Focus on Cost Control
AMSTERDAM – January 24, 2012 – Carlson Wagonlit Travel (CWT), a global leader specialized in managing business travel and meetings and events, today published its Travel Management Priorities for 2012 report, based on an international survey of 290 travel managers. The report highlights the main changes likely to affect travel programs and looks at global trends and differences between regions.
Travel managers’ top four priorities focus on cost control
The top four priorities for travel managers in 2012 concentrate on driving air and
ground transport savings, improving travel compliance, optimizing hotel spend and online adoption.
In an evolving market, these areas represent opportunities even for the most mature travel
programs. To achieve these objectives, travel managers use a wide range of measures, including
improving communications on travel policy and compliance (previous CWT research shows that only 50%
of travelers are familiar with their company’s travel policy), helping employees to better
understand online booking processes, and mandating the use of preferred suppliers. Communication on
preferred suppliers and booking channels will be particularly important as travelers use mobile
applications more and more.
Travel managers’ priorities and planned measures vary according to region
CWT research pinpointed some variations in results, depending on the region in
which travel managers are based. For example, travel managers in Asia Pacific place a greater focus
on optimizing hotel spend compared to other regions, reflecting the challenges they face with
particularly high occupancy rates in this market. With the number one priority for Europe, Middle
East and Africa being air and ground transport savings, one of the measures travel managers are
planning is managing the trade-offs between air and rail as high-speed rail networks expand. Travel
managers in Latin America also accord the highest importance to driving air and ground savings.
Meanwhile, North American travel managers cite traveler compliance—an ongoing challenge—as the
number one priority.
In an uncertain economic environment, travel managers need to monitor changes closely to
ensure they are getting the best deals from suppliers and the right performance from their travel
program. The CWT report also highlights key market trends affecting travel programs worldwide in
the coming year, such as the continued growth in travel spend for Asia Pacific, the increasing use
of mobile solutions in business travel and the sharp uptake in a strategic approach to meetings
management.
Quotes regarding Travel Management Priorities for 2012 attributable to Christophe Renard,
VP CWT Strategic Marketing and Business Intelligence
• “CWT is helping travel managers navigate through a difficult year by giving them
access to recommendations on how to manage priorities such as cost control.”
• “Top priorities vary slightly depending on the region covered by travel managers. Those
responsible for North America, for example, accord more importance to helping travelers adhere to
travel policy. Meanwhile, those responsible for Europe, Middle East and Asia or Latin America
identify the same priorities as the total sample with a greater focus on driving air and ground
savings.”
• “Global travel managers tend to identify and implement more measures to drive consolidation
and standardization of the travel program, given their role as orchestrator of the travel program
across the different regions.”
• “In 2012, moderate price increases are expected on the whole, with some stronger variations
between countries and travel categories. This cautious market context is reflected in travel
managers’ priorities, which focus largely on cost control in all regions.”
Quotes regarding 2012 Business Travel Trends attributable to Nick Vournakis, VP Global CWT
Solutions Group
• “I’m in touch with global clients on a daily basis – this study reflects their
concerns and explains why we are seeing an increasing number of companies coming to us, across all
practice areas, for advice on how to best organize their travel program and push their travel spend
even lower.”
• “We are expecting the travel spend to be even more complex in 2012 – additional fees,
surcharges and credit card booking fees charged by airlines and other suppliers are making it very
difficult for buyers to efficiently and accurately compare the full cost of travel between
suppliers.”
Read the report
Carlson Wagonlit Travel (CWT) is a global leader specialised in managing business travel and
meetings and events. CWT serves companies, government institutions and non-governmental
organisations of all sizes in more than 150 countries and territories. By leveraging both the
expertise of its people and leading-edge technology, CWT helps clients derive the greatest value
from their travel program in terms of savings, service, security and sustainability. The company is
also committed to providing best-in-class service and assistance to travellers. CWT services and
solutions comprise Traveller & Transaction Services, Program Optimisation, Safety &
Security, Meetings & Events and Energy Services. In 2010, sales volume for wholly owned
operations and joint ventures totalled US$24.3 billion. For more information about CWT, please
visit our global website at
www.carlsonwagonlit.com. Follow us on Twitter @CarlsonWagonlit
Media Contacts:
Claire Aerts
Weber Shandwick for CWT
T: 02 9994 4495
M: 0403 184 140
caerts@webershandwick.com
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